Our Brand

In 1998 the HSBC Group integrated all affiliated companies under the “HSBC” umbrella of our parent company, HSBC Holdings plc. Since then, the HSBC Group has been proactively conducting brand building activities.

Over a relatively short period HSBC’s brand value has increased substantially. According to research conducted in 2006 by the brand consultancy Interbrand, HSBC ranked 28th globally in terms of brand value, up from a ranking of 37th in 2003.

Headquartered in London, not only is HSBC one of the world’s largest banking and financial services organisations, it is one of the world’s few truly global corporations having an international network spanning approximately 8,000 offices in 88 countries and territories. Having such a vast network, HSBC understands and appreciates differences, and that people with different cultural and habitual backgrounds hold different points of view. Taking this a step further, HSBC actually incorporates such thinking into its corporate beliefs by ensuring that it conducts its business based on well-established local knowledge and experience. This is reflected in our tagline - “The world’s local bank.”

Since the establishment of our first branch in Yokohama in 1866, the HSBC Group has been successfully providing financial services for 140 years in Japan leveraging our unique global service network, combined with our deep experience and knowledge of the local market.