About HSBC

Headquartered in London, HSBC is one of the world’s largest banking and financial services organisations with an international network comprising about 7,500 offices in over 80 countries and territories in Asia-Pacific, Europe, the Americas, the Middle East and Africa. As of 30 June 2011, HSBC Holdings plc had assets of US$2,691 billion with primary listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges.

Through our globally linked network, the HSBC Group provides a comprehensive range of financial services: personal, commercial, investment and private banking; trade services; cash management; treasury and capital markets services; insurance; consumer and business finance; pension and investment fund management; trustee services; and securities and custody services.

HSBC is an old company with a very young brand identity. It is only since 1998 that HSBC has operated under a single brand name combined with the graphic hexagon logo. Even more recently, in 2002, a positioning statement for the brand was developed and added to the name and graphic logo. "The world’s local bank" has come to sum up HSBC’s role in financial services, globally.

Over the past decade HSBC has built one of the strongest and most relevant brands in the world today, ranked number one by Brand Finance Top 500, The Banker, for the third year in a row (2007, 2008, 2009) and the highest rated bank in the Interbrand annual survey of the Best Global Brands (2009).